Prudential Bank has declared its commitment to the fight against Breast Cancer as the Bank joins the global effort to educate and sensitize the public about the disease throughout the month of October. 

The campaign, which aligns with the United Nations (UN) sustainable development goal (SDG) 3 - good health & well-being, will educate staff, customers, and the public about breast cancer, highlighting the importance of early detection and support for those affected. 

Managing Director of the Bank, Bernard Gyebi, commenting said the campaign is aimed at ensuring that breast cancer is a matter of great importance for everyone, especially women who are at risk. 

"As a truly dependable partner, our goal is to deliver on our core responsibility, which is to our shareholders, customers, and employees, while contributing to a more sustainable society. Breast cancer is a disease that requires critical attention, and embarking on this exercise is our way of supporting efforts towards prevention and early detection among the population who are at risk," he said.

Through activities such as educational sessions, health screenings, and sponsorships, the Bank aims to deepen understanding of the disease and encourage proactive health practices. 

Beyond the screening exercises, which will be held in Accra, Tema, Kumasi, Takoradi and Tamale, the Bank will also share informative content on breast cancer on its website and social media platforms throughout the month and conduct internal activities for staff to educate and engage them on the disease.

"We believe everyone should have access to accessible and affordable healthcare, and we are committed to supporting initiatives that promote health and well-being. We are confident that our efforts will contribute to a better understanding of breast cancer and improved health outcomes for men and women in Ghana," Mr. Gyebi added.

Breast cancer is one of the most common cancers affecting women worldwide. According to the World Health Organization (WHO), breast cancer is the most common cancer in women, with over 2.3 million new cases diagnosed globally each year. The disease affects men as well even though not as significant as women. 

In Ghana, the disease is a significant health concern, with many cases being diagnosed at advanced stages. Early detection and treatment can significantly improve outcomes and survival rates among the population.