Prudential Bank is urging its clients to take advantage of the recent appreciation of the Ghana cedi while preparing for the risks that come with currency movements, Managing Director Bernard Gyebi said at a seminar with key customers in Accra.

Speaking at the Cedi Appreciation Seminar, Mr. Gyebi said the local currency’s recovery in 2025 offers opportunities for businesses, especially importers and exporters, but also poses challenges that require careful planning. 

“The appreciation of the Ghana cedi presents both opportunities and challenges for businesses,” he told participants.

The cedi has strengthened in recent months after years of volatility that hurt trade-dependent firms and pressured balance sheets. Mr. Gyebi noted that exchange rate stability gives companies room to plan but warned that sudden shifts can still affect operations and profits. Prudential Bank organized the session to help clients assess the risks and adjust strategies.

“We understand the impact of currency fluctuations on your operations and bottom line,” Mr. Gyebi said. “A stable currency, as we have witnessed in the past months, also presents opportunities we need to align with.”

He said the lender is positioning itself to provide financial tools that businesses can rely on in the current environment. Services such as trade finance, foreign exchange products, and tailored banking solutions would be critical for firms navigating the changing economic landscape.

The seminar also featured a panel of economists and industry practitioners to discuss the outlook for the cedi and its likely effect on corporate planning. The event was designed as a platform for clients to exchange experiences, share strategies, and network with peers, Mr. Gyebi said.

Prudential Bank, which has long positioned itself as a partner for local enterprises, used the forum to reassure businesses of its continued commitment. Mr. Gyebi emphasized that the bank’s role extends beyond lending, with advisory services becoming increasingly important as firms adapt to shifts in Ghana’s macroeconomic conditions.

“We are committed to being a trusted partner to your business,” he said. “Our team is dedicated to providing innovative financial solutions that meet your needs and help you achieve your goals.”

The discussion comes at a time when firms across Ghana are recalibrating after a year of tighter monetary conditions and fiscal reforms. For many, the cedi’s appreciation is a welcome relief, but its sustainability remains a central question for planning investment, trade, and financing strategies.