Prudential Bank Limited, an indigenous bank, has renewed its pledge to deliver exceptional customer service to its customers and stakeholders as the world celebrates International Customer Service Week.

With a proven track record of excellence, the Bank remains committed to putting customers at the heart of everything it does, solidifying its position as a truly dependable partner.

Commenting on this year’s theme, Mission: Possible, the Managing Director of the Bank, Bernard Gyebi, emphasized that the Bank’s passion to always put the customer at the heart of its operations is non-negotiable. 

"We join the global community in celebrating the Week, and we pledge our total commitment to supporting our customers. At Prudential Bank, customer service is at the core of what we do, and we remain committed to delivering world-class experiences that exceed our customers' expectations. Our undertaking to be a customer-centric Bank is forever,” he said. 

The Bank’s endeavours to customer service excellence have earned it numerous accolades from reputable organizations over the years. These include the recognition by the Chartered Institute of Marketing, Ghana (CIMG), which awarded Prudential Bank the CIMG 2023 Bank Best in Customer Satisfaction – Consumer Banking, Five Star Bank in Customer Satisfaction – Business Banking, and Five Star Bank in Service Quality – Business Banking. 

Additionally, the Bank won the Excellence in Customer Experience award at the 18th Connected Banking West Africa Innovation and Excellence Awards 2025. Most recently, two more institutions, the BII World and the Boardroom Magazine, also recognized the Bank for its excellence in customer service delivery. 

These feats, according to Mr Gyebi, is a testament to the zeal of the staff to put the customer ahead of what they do. 

“Customer service is truly a Mission Possible for us. These recognitions are a testament to the Bank's unwavering drive to deliver exceptional customer experiences. At Prudential Bank, we believe that customer service is not just about transactions; it is about building relationships and trust,” he said. 

Mr. Gyebi noted the Bank has totally embraced the digital transformation wave to ensure that its customer-centric ethos is not compromised in any form. 

“We are dedicated to understanding our customers' needs and delivering personalized services that meet their expectations. We have also embraced technology to better understand our customers. As a truly dependable partner, we are committed to driving growth and development while making a positive impact in the lives of our customers and the broader community,” he added.

Throughout the month, the Bank will undertake various activities to promote customer care among staff and its customers. These will include internal campaigns and customer loyalty events.