Prudential Bank Limited (PBL) and Mastercard Asia/Pacific Pte Limited have signed a Customer Business Agreement (CBA) that will see Mastercard provide sales, marketing, advisory and capacity-building support to the bank over a five-year period. The agreement is valued at over US$420,000 and comes on the heels of the recent launch of two PBL Mastercard debit cards – Classic and Business.
The CBA is expected to bolster PBL’s efforts at deepening financial inclusion and promoting cashless transactions for its customers, especially in the issuance and acquiring of various Mastercard products – such as pre-paid, commercial and consumer debit Mastercard.
Speaking at the event, Managing Director-PBL, Mr. Bernard Appiah Gyebi, expressed delight with the collaboration. He said the partnership will go a long way to solidify the relationship between the two companies, adding: “This is yet another step toward fulfilling the bank’s core values of providing our customers the best and most rewarding banking services.
“Prudential Bank has built an impressive array of digital products and services, and we are excited to partner with Mastercard to accelerate our growth and expand access to financial services,” Mr. Gyebi said.
The Area Head in charge of West Africa, Mrs. Ebehijie Momoh, reiterated Mastercard’s commitment to providing best-in-class card solutions aligned with PBL’s vision of offering the most remunerative banking services to the public.
Mr. Leopold Armah, Head-Digital Transformation (DT), also stated that it has been a pleasure working with Mastercard over the past few months. He indicated that PBL is looking at driving adoption of the bank’s digital services very aggressively, adding that: “This strategic partnership will help develop a comprehensive range of services to augment existing services, and importantly induce growth within the Cards, PoS and Web Acquiring space”.